HEY THERE!
I'm Shannon
Human-Centered Design • Psychology • Asian Studies
I am a cross-cultural individual who has had the privilege of calling Taipei, Shanghai, Vancouver, and now New York City my homes.
An aspiring versatile product/project manager, with a foundation in Human-Centered Design, Psychology and Asian Studies - Korea, I excel in understanding user needs through effective research and translating insights into user-centered solutions. Outside of work, I enjoy people watching, exploring museums, satisfying my wanderlust through travel, and creating aesthetically pleasing content.
As an individual, I'm curious, compassionate, and always ready to acquire new knowledge. Collaboration is essential to me, and I thrive in cross-functional teams to develop efficient and client-oriented solution. I firmly believe that problem-solving requires creativity, seeing problems from different angles, and generating imaginative ideas that are both useful and appropriate. My strength lies in applying diverse knowledge from various disciplines to be a multidisciplinary problem solver. I value transparent communication and being a proactive listener when building strong connections with clients and team members.
Let's connect and explore possibilities together. Feel free to reach out, especially if you know where to find the best desserts in the city!
This is me in a nutshell
something I am passionate about
Skills & Tools!
💡 Technical Skills
Product Thinking
User Research
Usability Testing
A/B testing
Wire-framing
Prototyping
Product Design
Design Systems
Project Management
Data Analysis
🧠 Soft Skills
Communication
Leadership
Active Listening
Clear Presentation of Ideas
Problem Solving
Decision Making
Critical Thinking
Change Management
Collaboration
Empathy
💻 Technical Tools
Google Suite & Google Analytics
Slack
Zoom
Microsoft 365
Notion
Miro
Figma
Framer
Webflow
WordPress
Canva
Final Cut Pro
Capcut
📸 Additional Skills
Visual Design
Photography
Video Editing
This is me in a nutshell
Something I am passionate about!
This is me in a nutshell
Something I am passionate about!
1️⃣ I podcast, sing, take photos & sometimes make videos
Sharing my passions through different media is how I connect, create, and spark conversations with the world. Dive in and check out my podcast below!
2️⃣ I travel and love museums & art galleries
Traveling helps me relax, reflect, and recharge. I find inspiration in unexpected places, especially during quiet afternoons spent in museums.
3️⃣ I drink coffee and maybe consume too much desserts
Coffee doesn't give me a buzz — I just love the smell. Plus, it’s the perfect companion to desserts, a little sweetness always makes everything better!
4️⃣ I enjoy surprise planning
One of my favorite things is surprising people. There’s something about seeing their smiles that instantly makes me happy.
5️⃣ I also enjoy people watching and reading aestrology
It makes me feel connected to the world — every glance, gesture, and shared moment holds a story waiting to be understood.
6️⃣ I have a white and grey Persian cat
Her name is Snowy, I feel like we are becoming more alike overtime! (personality & apprearance)
7️⃣ Morandi is my favorite palette
I’m drawn to colors with a grey undertone — they bring a sense of tranquility that feels especially soothing amidst the vibrant chaos of our digital world.
Experience
September 2023 – June 2025
Pace University
Graduate Student in Human Centered Design
GPA: 3.93/4.0
Relevant Coursework: Prototyping & User Experience, Human Factors & Usability Metrics, Introduction to User Experience, Research Method for User Experience
December 2021 – April 2023
BBDO / team x
Account Executive/Project Management
Coordinated cross-functional collaboration across a 20-member team (creative, strategy, media, production, and engineering) to develop and execute integrated Mercedes-Benz advertising campaigns, events (on and offline), ensuring seamless user experiences across web, social, and CRM platforms.
Product managed Mercedes-Benz CRM platforms, including Mercedes-Benz Pass and AMG Private Lounge, enhancing digital experiences and delivering exclusive lifestyle benefits to vehicle owners.
Conducted data-driven user research and behavioral analysis, designing optimized customer journeys that significantly boosted campaign performance (e.g., 228% CTR on Teads, 129% on Facebook, 280% on Yahoo paid banners).
Spearheaded content strategy, audience engagement, and usability enhancements for CRM, digital, and event platforms, achieving nearly 100% user satisfaction in post-event feedback.
Managed end-to-end project timelines and budgets, ensuring all Mercedes-Benz campaigns were delivered on schedule and within scope.
September 2016 – May 2021
University of British Columbia
Undergraduate in Psychology & Asian Studies - Korean
Relevant Coursework: Cognitive Processes, Analysis on Behavioral Data, Research Methods in Psychology
Experience!
Shannon Li
9:43:31 PM
(808) 499-5630
New York, NY 10019
Let's grab coffee together! ☕️
HEY THERE!
I'm Shannon
Human-Centered Design • Psychology • Advertising • Asian Studies
I am a cross-cultural individual who has had the privilege of calling Taipei, Shanghai, Vancouver, and now New York City my homes.
An aspiring versatile product/project manager, with a foundation in Human-Centered Design, Psychology and Asian Studies - Korea, I excel in understanding user needs through effective research and translating insights into user-centered solutions. Outside of work, I enjoy people watching, exploring museums, satisfying my wanderlust through travel, and creating aesthetically pleasing content.
As an individual, I'm curious, compassionate, and always ready to acquire new knowledge. Collaboration is essential to me, and I thrive in cross-functional teams to develop efficient and client-oriented solution. I firmly believe that problem-solving requires creativity, seeing problems from different angles, and generating imaginative ideas that are both useful and appropriate. My strength lies in applying diverse knowledge from various disciplines to be a multidisciplinary problem solver. I value transparent communication and being a proactive listener when building strong connections with clients and team members.
Let's connect and explore possibilities together. Feel free to reach out, especially if you know where to find the best desserts in the city!
Skills & Tools!
💡 Technical Skills
Product Thinking
User Research
Usability Testing
A/B testing
Wire-framing
Prototyping
Product Design
Design Systems
Project Management
Data Analysis
🧠 Soft Skills
Communication
Leadership
Active Listening
Clear Presentation of Ideas
Problem Solving
Decision Making
Critical Thinking
Change Management
Collaboration
Empathy
💻 Technical Tools
Google Suite & Google Analytics
Slack
Zoom
Microsoft 365
Notion
Miro
Figma
Framer
Webflow
WordPress
Canva
Final Cut Pro
Capcut
📸 Additional Skills
Visual Design
Photography
Video Editing
This is me in a nutshell
Something I am passionate about!
This is me in a nutshell
Something I am passionate about!
1️⃣ I podcast, sing, take photos & sometimes make videos
Sharing my passions through different media is how I connect, create, and spark conversations with the world. Dive in and check out my podcast below!
2️⃣ I travel and love museums & art galleries
Traveling helps me relax, reflect, and recharge. I find inspiration in unexpected places, especially during quiet afternoons spent in museums.
3️⃣ I drink coffee and maybe consume too much desserts
Coffee doesn't give me a buzz — I just love the smell. Plus, it’s the perfect companion to desserts, a little sweetness always makes everything better!
4️⃣ I enjoy surprise planning
One of my favorite things is surprising people. There’s something about seeing their smiles that instantly makes me happy.
5️⃣ I also enjoy people watching and reading aestrology
It makes me feel connected to the world — every glance, gesture, and shared moment holds a story waiting to be understood.
6️⃣ I have a white and grey Persian cat
Her name is Snowy, I feel like we are becoming more alike overtime! (personality & apprearance)
7️⃣ Morandi is my favorite palette
I’m drawn to colors with a grey undertone — they bring a sense of tranquility that feels especially soothing amidst the vibrant chaos of our digital world.
Professional Experience!
September 2023 – June 2025
Pace University
Graduate Student in MS. Human Centered Design
GPA: 3.93/4.0
Relevant Coursework: Prototyping & User Experience, Human Factors & Usability Metrics, Introduction to User Experience, Research Method for User Experience
December 2021 – April 2023
Account Executive/Project Management
Coordinated cross-functional collaboration across a 20-member team (creative, strategy, media, production, and engineering) to develop and execute integrated Mercedes-Benz advertising campaigns, events (on and offline), ensuring seamless user experiences across web, social, and CRM platforms.
Product managed Mercedes-Benz CRM platforms, including Mercedes-Benz Pass and AMG Private Lounge, enhancing digital experiences and delivering exclusive lifestyle benefits to vehicle owners.
Conducted data-driven user research and behavioral analysis, designing optimized customer journeys that significantly boosted campaign performance (e.g., 228% CTR on Teads, 129% on Facebook, 280% on Yahoo paid banners).
Spearheaded content strategy, audience engagement, and usability enhancements for CRM, digital, and event platforms, achieving nearly 100% user satisfaction in post-event feedback.
Managed end-to-end project timelines and budgets, ensuring all Mercedes-Benz campaigns were delivered on schedule and within scope.
September 2016 – May 2021
University of British Columbia
Undergraduate in Psychology & Asian Studies - Korean
Relevant Coursework: Cognitive Processes, Analysis on Behavioral Data, Research Methods in Psychology
Relevant Coursework: Cognitive Processes, Analysis on Behavioral Data, Research Methods in Psychology
I'm available
Let's Grab
Coffee Together! ☕️
Feel free to contact me if having any questions. I'm available for new collaboration or just for chatting.
I'm available
Let's Grab
Coffee Together! ☕️
Feel free to contact me if having any questions. I'm available for new collaboration or just for chatting.
I'm available
Let's Grab
Coffee Together! ☕️
Feel free to contact me if having any questions. I'm available for new collaboration or just for chatting.
Shannon Li
9:43:31 PM
(808) 499-5630
New York, NY 10019
Shannon Li
9:43:31 PM
(808) 499-5630
New York, NY 10019